Чтение онлайн

Educational program with the specialty "Advertising and Public relations". The University of Texas at Austin Stan Richards School of Advertising and Public Relations. 2017b.Handbook9_14.pdf

Educational program with the specialty "Communications". Universitat Pompeu Fabra, Barselona. 2017c. http://www.upf.edu/doctorats/en/programes/social/presentacio/

Educational program with the specialty "Journalism and communications". University of Florida. College of Journalism and Communications. 2017d.content/uploads/2013/03/ Doctoral-brochure.pdf

Educational program with the specialty "Media, culture and communications". New York University. 2017e. http://steinhardt.nyu.edu/mcc/doctoral/required_coursework

Educational program with the specialty "Strategic public relations". George Washington University. 2017f. http://gspm.gwu.edu/strategic-public-relations-degree-requirements.

Ferrari, Maria. Overview of public relations in South America. In The global public relations handbook: Theory, research, and practice. Expanded and revised edition. Krishnamurthy

Sriramesh, Dejan. Vercic (еds.). New York: Routledge, 2009: 704-726.

Ferreira, Betsie. A generic model for vocationally oriented public relations education in globalized contexts. In Communicare. Vol. 23. 2004: 92-119.

Fiske, Rosanna. Reflecting on the PRSA 2011 membership satisfaction survey. PRSAY. Retrieved July 30, 2014. /http://prsay.prsa.org/index.php/2011/08/29/2011-prsa- membershipsatisfaction-survey/.

Godnik, Semen. The process of continuity in higher and secondary schools. 1981.

Goncalves, Gisela. Public relations in Portugal. An analysis of the profession through the undergraduate curriculum. In Public Relations Review. Volume. 35. 2009: 328-330.

Goncharenko, Semen. Ukrainian pedagogic dictionary. Lybid, 1997.

Gritsyuta, Natalya. Professional ethics in PR-activity: the essence of the concept, principles.

Volume 3 (4). 2015:/nprofessionalnaya-etika-pr-deyatelnosti-suschnost-ponyatiya-printsipy

Hanaba, Svetlana. Freedom of education as a prerequisite for the development of creativity. In Future Human Image, Volume 4, 2014: 22-32

L"Etang, Jacquie. Public relations education in Britain: A review at the outset of the millennium and thoughts for a different research agenda. In Journal of Communication Management. Vol. 7. 2002: 43-53.

Nezhyva, Olga. Features of Formation of Ukrainian Education Policy. In Future Human Image. Volume 6, 2016: 81-90

Pirozek, Peter. Approaches to and instruments of public relations: Higher education in the

84 Future Human Image. Volume 7, 2017

The Main Determinants of Improvement of Model of Educational Training of Specialists in the Field of PR Based on Competency Approach by Andrii Kyrychok

Czech Republic. In Higher Education in Europe. Vol. 28. 2003: 487-494.

Saunders, Martha Dunagin. Negotiation as a model for teaching public relations professionalism.

In Journalism and Mass Communication Educator. Vol. 52 (4). 1998: 57-65.

Shamova Tatyana. Management of educational systems. Academy. 2002. Slastenin Vitaliy. Pedagogy of professional education. Academy, 2004.

Sriramesh, Krishnamurthy. The dire need for multiculturalism in public relations education: An Asian perspective. In Journal of Communication Management. Vol. 7. 2002: 54-70.

Tench, Ralph. Towards a Global Curriculum: A summary of literature concerning public relations education, professionalism and globalization. Report for the Global Alliance of Public Relations and Communication Management 2008:usi.ch/website/sites/default/files/fedeles/Global%20 Curriculum/ Towards%20a%20 Global%20Curriculum%20%20final%20Feb1.pdf

Toth Eaton. A First Look: Analysis of Global Public Relations Education - Curriculum and Instructors. Executive Summary. Global Public Relations Education.2010:commpred.org/_uploads/report4-full.pdf.

Watson, Tom. Eastern European perspectives on the development of public relations: Other voices. New York. Palgrave Macmillan. 2014.

Xifra, Jordi. Undergraduate public relations education in Spain: Endangered species. In Public Relations Review. Vol. 33. 2007: 206-213.

Zhang, Ai. Understanding Chinese public relations education: A critical and cultural perspective. 2010:10238/Zhang_ umd_0117E_11055.pdf.

Zlateva, Maria. PR education. An instrument for the transformation and development of human resources. Volume. 28. 2003: 511-518.

Future Human Image. Volume 7, 2017 85

The Experience of Calling: Educational Aspects and

Cross-Cultural Comparisons

Yevhen Muliarchuk - PhD, Senior Research Fellow

H. Skovoroda Institute of Philosophy

(Kyiv, Ukraine)

E-mail: muliarchuk.yevhen@gmail.com

The presented study of the phenomenon of calling in educational aspects is based on the results of the research accomplished in Ukraine in 2016. Calling experience of secondary school pupils and university students as well as of school teachers was examined in the surveys and in-depth interviews. Calling as a phenomenon appears to have the following structure: Desire - Talent - Realization - Social or Spir-itual Benefit. The aim of transpersonal goodness is the core of the phenomenon of calling and gives the integrity of its structure. The presented research in Ukraine mainly supports the results of the American research of calling for teaching performed at Liberty University, USA, in 2008. However, some cultural differences were revealed and analyzed.