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93. Schnall, S., & Laird, J. D. (2003). 'Keep smiling: Enduring effects of facial expressions and postures on emotional experience and memory'. Cognition and Emotion, 17, 787-97.

94 Van Swearingen, J. M., Cohn, J. E, and Bajaj-Luthra, A. (1999). 'Specific impairment of smiling increases the severity of depressive symptoms in patients with facial neuromuscular disorders'. Aesthetic Plastic Surgery, 23, 416-23.

95 Koch, S. C, Morlinghaus, K., & Fuchs, T. (2007). 'The joy dance. Effects of a single dance intervention on patients with depression'. The Arts in Psychotherapy, 34, 340-9.

96 Lewinsohn, P M. (1974). 'A behavioral approach to depression'. In R. M. Friedman, & M. M. Katz (eds.), The Psychology of Depression: Contemporary Theory and Research. New York: Wiley. Lewinsohn, P M., Antonuccio, D. O., Breckenridge, J. S., & Teri, L. (1984). The 'Coping with Depression' Course. Eugene, OR: Castalia.

97 Более подробную информацию об активации поведения ищите здесь: Veale, D. & Willson, R. (2007). Manage Your Mood: Using Behavioural Activation Techniques to Overcome Depression. London: Robinson publishing.

98. Dimidjian, S., Hollon, S. D., Dobson, K. S., Schmaling, К. В., Kohlenberg, R., Addis, M., Gallop, R., McGlinchey, J., Markley, D., Gollan, J. K., Atkins, D. C., Dunner, D. L., & Jacobson, N. S. (2006). 'Randomized trial of behavioral activation, cognitive therapy, and antidepressant medication in the acute treatment of adults with major depression'. Journal of Consulting and Clinical Psychology, 7A (4), 658-70.

99 For a review of this work, see: Spates, C. R., Pagoto, S. & Kalata, A. (2006). 'A Qualitative and Quantitative Review of Behavioral Activation Treatment of Major Depressive Disorder'. The Behavior Analyst Today, 7(4), 508-18.

100 Kohn, A. (1993). Punished By Rewards: The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes. New York: Houghton Mifflin.

101 Curry, S. J., Wagner, E. H., & Grothaus, L. C. (1991). 'Evaluation of Intrinsic and Extrinsic Motivation Interventions with a Self-Help Smoking Cessation Program'. Journal of Consulting and Clinical Psychology, 59, 318-24.

102 Geller, E. S., Rudd, J. R., Kalsher, M. J., Streff, E M., & Lehman, G. R. (1987). 'Employer-based programs to motivate safety belt use (a review of short-term and long-term effects)'. Journal of Safety Research, 18,1-17.

103 См., например: McQuillan, J. (1997). 'The Effects of Incentives on Reading'. Reading Research and Instruction, 36,111-25.

104 Kohn, A., op. cit.

105 Amabile, Т. M. (1985). 'Motivation and Creativity: Effects of Motivational Orientation on Creative Writers'. Journal of Personality and Social Psychology, 48, 393-9.

106 Deci, E. L. (1971). 'Effects of externally mediated rewards on intrinsic motivation'. Journal of Personality and Social Psychology, 18,105-15.

107 Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). 'Undermining children's intrinsic interest with extrinsic reward: A test of the "overjustification" hypothesis'. Journal of Personality and Social Psychology, 28,129-37.

108 Janis, I. L., & Mann, L. (1965). 'Effectiveness of emotional role playing in modifying smoking habits and attitudes'. Journal of Experimental Research in Personality, 1, 84–90.

109 Mann, L. & Janis, I. L. (1968). 'A follow-up study on the long-term effects of emotional role-playing'. Journal of Personality and Social Psychology, 8, 339-42.

110 Pliner, P., Hart, H., Kohl, J., & Saari, D. (1974). 'Compliance without pressure: Some Further Data on the Foot-in-the-Door Technique'. Journal of Experimental Social Psychology, 10, 17–22.

111 Beaman, A. L., Cole, M. C, Preston, M., Klentz, В., & Meh-rkens-Steblay, N. (1983) 'Fifteen years of foot-in-the-door research: a meta-analysis'. Personality and Social Psychology Bulletin, 9,181-96.

112 Meineri, S. & Gueguen N. (2008). 'An Application of the Foot-in-the-Door Strategy in the Environmental Field'. European Journal of Social Sciences, 7, 71-4.

113 Gueguen, N., & Jacob, C. (2001). 'Fund-raising on the web: The effect of an electronic foot-in-the-door on donation'. Cy-berPsychology & Behavior, 4, 705-9.

114 Gueguen, N., Pascual, A., Marchand, M. & Lourel, M. (2008). 'Foot-in-the-Door Technique Using a Courtship Request: A Field Experiment'. Psychological Reports, 103, 529-35.

115 Cialdini, R. В., Cacioppo, J. Т., Basset, R., & Miller, J. A. (1978). 'The low-ball procedure for producing compliance: Commitment then cost'. Journal of Personality and Social Psychology, 36, 463-76.

116 Zeigarnik, В. V (1927). 'Uber das Behalten von erledigten und unerledigten Handlungen (The Retention of Completed and Uncompleted Activities)', Psychologische Forschung, 9,1-85.

117 Staub, E. (1989). The Roots of Evil. New York: Cambridge University Press.

118 Purcell, A. H. (1981). 'The world's trashiest people: Will they clean up their act or throw away their future?'. The Futurist, 2, 51-9.

119 Burn, S. M. & Oskamp, S. (1986). 'Increasing Community Recycling with Persuasive Communication and Public Commitment', Journal of Applied Social Psychology, 16, 29–41.

120 Martin, S. (1993). What You Can Change and What You Can't: The Complete Guide to Successful Self-Improvement. New York: Knopf.

121 Mann, Т., Tomiyama, A. J., Westling, E., Lew, A., Samuels, В., & Chatman, J. (2007). 'Medicare's search for effective obesity treatments: Diets are not the answer'. American Psychologist, 62, 220-33.

122 Forster, J. (2003). 'The influence of approach and avoidance motor actions on food intake'. European Journal of Social Psychology, 33, 339-50.

123 Webber, L. S., Catellier, D. J., Lytle, L. A., Murray, D. M., Pratt, C. A., Young, D. R., Elder, J. R, Lohman, T. G., Stevens, J., Jobe, J. В., & Pate, R. R. (2008). 'Promoting Physical Activity in Middle-School Girls: Trial of Activity for Adolescent Girls'. American Journal of Preventative Medicine, 34,173-84.

124 Schachter, S. (1968). 'Obesity and eating: internal and external cues differentially affect the eating behavior of obese and normal subjects'. Science, 161, 751-6.